A Digital Communications Studio
in Bowmanville, Ontario
Through the Grow Unbound Studio, I partner with organizations, ministries, and businesses to shape clear, thoughtful digital communications, from websites and platforms to visual storytelling, systems, and tools. My work spans design and development, strategy and execution, with a focus on accessibility, longevity, and human-centered outcomes. With years of experience building for public institutions, non-profits, churches, startups and community organizations, I bring both technical depth and discernment to each project through listening carefully, designing intentionally, and building solutions meant to serve people well over time.
Before the Work: How I Approach Digital Systems
Every project begins with care.
Websites and digital systems are no longer static artifacts, they are living interfaces, read by people, interpreted by machines, and increasingly navigated by AI. That reality changes how responsible digital work must be done. I take time to plan carefully, to understand the purpose of a system before shaping its form, and to ensure what we build serves both present needs and future contexts.
I approach each project with an emphasis on accessibility, performance, and ethical design. This includes building experiences that are usable by as many people as possible, respecting assistive technologies, and optimizing for clarity, speed, and efficiency. Where appropriate, I aim for top Lighthouse scores across performance, accessibility, best practices, and SEO, not as a vanity metric, but as a sign of thoughtful engineering and restraint.
Just as importantly, I work with the understanding that today's digital communications are increasingly consumed, summarized, and indexed by AI systems. Structure, semantics, and intent matter. I design and develop with this in mind; ensuring content is understandable, durable, and prepared for a future where machines play a larger role in how information is surfaced and shared.
This work requires slowing down in a world that rushes. Careful planning allows us to communicate clearly, build responsibly, and create digital systems that remain useful, humane, and trustworthy over time.
Beyond the Web: Video, Print, and Motion
Digital communication extends beyond websites alone.
Many projects call for stories to move, to be seen, or to be held, through video, animation, or print. I work across these mediums with the same care I bring to web systems, ensuring each piece is purposeful, accessible, and aligned with the larger message it supports.
This includes short-form and long-form video, animated explainers, motion graphics, print materials, and visual assets designed to live both online and offline. Whether a piece is viewed on a screen, shared socially, projected in a room, or printed and placed in someone's hands, the goal remains the same: clarity, restraint, and coherence.
Motion is used deliberately, not to distract, but to guide understanding. Video and animation are structured to communicate meaning, not just momentum. Print is designed with readability and longevity in mind, ensuring materials remain useful beyond a single campaign or moment.
Across every medium, I aim to create work that feels considered. Communications that respect attention, reinforce trust, and serve the people they are meant to reach.
InvestMatch Canada
Digital Communications Consultant & Full-Stack Developer
This project involved leading the strategy, design, and development of InvestMatch Canada's digital presence, shaping a clear, trustworthy platform for an organization working at the intersection of investment, entrepreneurship, and expertise. As Digital Communications Consultant and Full-Stack Developer, I guided the project end-to-end: translating mission and model into a coherent digital narrative, structuring content across multiple audiences, and building a scalable, maintainable website that supports ongoing growth. The work balanced clarity with credibility, ensuring the platform communicates value to founders, accelerators, and partners alike while remaining accessible, consistent, and adaptable. The result is a digital system designed not just to inform, but to connect people, surface expertise, and support meaningful collaboration over time.
SonaVu InSights — Compressed Air Leak Intelligence Platform
Full-Stack Development & Team Lead
SonaVu InSights is a full-stack digital platform created to help organizations care more responsibly for the systems entrusted to them. Designed to support compressed air and electrical asset surveys using the SonaVu Acoustic Imaging Camera, the application transforms raw inspection data into clear, actionable insight, enabling teams to identify waste, prioritize repairs, and make informed decisions that reduce energy loss and operational impact. As Full-Stack Developer and Team Lead, I helped design and deliver a secure, cross-platform system that balances technical precision with clarity and usability, ensuring complex industrial data remains accessible, accountable, and useful over time. The result is a tool shaped by stewardship, helping organizations conserve resources, act wisely, and invest in solutions that serve both people and the environment.
AME Systems — Enterprise Learning Management Platform
Full Stack Development & Course Design
AME Systems is an enterprise-grade Learning Management System designed to help organizations teach, equip, and care for their people at scale. Built initially as a Minimum Viable Product for Fortune 500 environments, the platform supports multi-tenant organizations, rapid course deployment, offline access, and secure global distribution of training materials. As Full-Stack Developer and Team Lead, I led the design and delivery of a system that balances flexibility with structure, ensuring learning remains accessible, reliable, and respectful of users' time and context. The platform was shaped by a stewardship mindset: creating durable systems that support growth, shared knowledge, and responsible investment in people.
Destination British Columbia — Interactive 360° Ski Experience
Creative Director & Full-Stack Development
This project brought Destination British Columbia's winter tourism campaign into a fully immersive, interactive format — transforming a mobile advertisement into a 360° ski experience that placed users directly on the slopes of Whistler Mountain. As Creative Director and Full-Stack Developer, I led concept, design, and technical execution, shaping an experience that blended storytelling, motion, and performance within the constraints of mobile advertising environments. Built and delivered in a two-week sprint, the project leveraged real panoramic imagery and WebGL to create a tactile sense of place, demonstrating how emerging web technologies can elevate brand engagement beyond static media. The result was a one-of-a-kind campaign that showcased British Columbia's landscapes through interaction rather than illustration, earning industry attention and press coverage.
Guinness — Interactive Rich Media Mobile Experience
Creative Director & Full-Stack Development
This project reimagined the mobile advertising format as a tactile, interactive experience — placing a virtual pint of Guinness directly into users' hands. As Creative Director and Full-Stack Developer, I led both concept and technical execution, designing an ad unit that balanced visual richness with strict performance and compliance constraints. Built within IAB best practices and tight limits on script and asset size, the experience used real-time animation and interaction to bring an iconic brand moment to life on mobile devices. Delivered in under two weeks from concept to production, the campaign demonstrated how thoughtful engineering and creative restraint can elevate rich media advertising beyond novelty into memorable brand engagement.
Electricity Today T&D Magazine — Digital Publishing Platform
Full-Stack Development
This project involved designing and developing a dependable digital home for Electricity Today T&D Magazine, a long-standing publication serving more than 150,000 industry professionals in the electrical transmission and distribution sector. Built on WordPress, the platform was crafted to support high-volume readership, frequent publishing, and long-term content stewardship — ensuring articles, news, and resources remain accessible, organized, and trustworthy. As Full-Stack Developer, I focused on creating a system that balanced editorial flexibility with technical stability, enabling the publishing team to manage content with confidence while providing readers with a clear, reliable experience. The result was a platform shaped by care for both the information it carries and the community it serves.
